Launch Your Own Branded Media Raffle

The lottery market size has grown steadily from $316.55 billion in 2024 to $331.89 billion in 2025. There’s a rising player appetite for instant win games, with Africa showing significant growth because of its youthful population and the mobile-first adoption.

But how can a brand launch its own lottery, raffle or iGames without getting lost in tech, compliance, and player trust issues? This is where a gaming provider comes in.

Game providers (like Luckee) build the games (lotto, media raffle, quick draws, crash games etc.) and the technology behind them. While the Game Operators → offer those games to the public

As the saying goes; ‘The best time to plant a tree was in the past, the next best time is the present.’ And with providers like Luckee lowering barriers (for instance, with their multi-currency support) for operators, now is the best time to launch.

To the ‘How’

We’ve arranged a step-by-step guide for operators like yourself to get started and be armed with the knowledge needed to own your lottery or media raffle.

Step 1: Awareness Checks: Define your market and audience

• Decide whether you want to focus on a local or international player base.
• Take time to understand their demographics, spending power and playing habits to ensure your game resonates with your audience.

Step 2: Ensure compliance with laws/rules and secure licensing

• Local regulation is crucial to avoiding legal penalties, license termination, and ensuring a business operates within the law.
• Regulatory compliance helps ensure that companies do not engage in illegal practices and this protects both their employees and customers, thus earning trust.

Step 3: Choose the Right Game Provider

One of the most important decisions you’ll make when launching a raffle or lottery is choosing the right provider. The provider is the backbone of the operation, and picking the wrong partner could lead to breakdowns, frustrated players and missed revenue. But choosing the right one sets you up for growth and long-term success.

👉 Here are key things to look out for:

• Local currency support - When working with international game providers, you (the game operator) are expected to pay in the country’s currency, mostly in dollars. For instance, if a provider charges $3000 for a raffle from a Nigerian gaming company, he would pay the exact amount regardless of inflation or the huge difference in currency. And Luckee set off to solve this. Providing games in exchange for the country’s own currency. Thus, bridging the gap of inflation and the fluctuation of prices.
• Proven games (raffles, crash, lotteries) - This serves as evidence that the game providers are real and have provided several active games for gaming companies. To attract and retain players, you need access to a portfolio of games with a proven track record of engagement. Luckee not only offers these games but also gives you the flexibility to customize them with your own branding so they feel unique to your business.
• Cloud-based, scalable platform - As your player base grows, your platform needs to grow with it. That’s why a cloud-based solution is important. It ensures that your system runs smoothly during high-traffic periods (like jackpot draws) and allows you to scale without major disruptions. Partnering with Luckee also means you can expand into new markets or add new games without having to rebuild your tech stack from scratch.
• 24/7 support & security - In gaming, downtime is not only money lost but trust as well, which is vital. Players expect seamless, secure access at all times, giving them a sense of safety that they can deposit their money at any time and win.

Your provider must offer round-the-clock technical support to resolve issues quickly, along with enterprise-grade security to protect transactions and player data. With cyber threats on the rise, security is no longer optional; it’s a foundation of player trust and regulatory compliance, and Luckee.ng ensures just this.

Step 4: Launch & Market.

In conclusion,

With the right provider, launching a branded lottery or raffle in 2025 is simpler, faster, and more profitable than ever. And here at Luckee, we pioneer iGaming experiences that are intuitive, safe, and unforgettable, crafting games players truly enjoy. Ready to launch? Book a demo! You can go through our services to see all of the amazing works we offer like getting an all-in-one landing page website, customer support tools, OAP integration, USSD service, plus admin and super admin controls.